Africa Trust Capital

Africa Trust Capital presented us with a problem of limited Brand exposure in the Ghanaian Market. From our research, we gathered this was mainly due to the loss of trust in Microfinance companies in Ghana. The rampant closures and bankruptcies of these types of financial institutions in the country had damaged the relationship between the Microfinance industry and its consumers. Marque Qliniq sort out to build a campaign that aimed at rebuilding the bond between African Trust and its Customers whilst expanding its brand exposure. We Achieved this by making these three values (Strength, Confidence and Trust) a core mandate of our campaign for African Trust Capital. We extended these three values to create a coherence look and voice to African Trust products, services and experiences. The campaign provided a depiction of how customers can put their blinded trust and confidence in African Trust to lead them to their financial goals.