The success of the agriculture business is dependent on the effective use of strategic marketing, including the ideal types of marketing options and utilizing these sources effectively. The goal of this campaign was to increase brand awareness and reach a bigger audience. We executed this by leveraging the products offerings of Glofert and Cleary showcasing these products in a creative way.
Woven Finance, a new financial company in Nigeria tasked us to create a brand identity that will help them connect better with their customers.
Our research found that there is a slight disconnect between the fintech industry and its customers. Majority of banking customers in African don't feel their provider knows them well enough to deliver relevant products or services. In Africa, there has always been a tendency in banking to believe that 'more is better.' Unfortunately, in an increasingly complex industry, consumers value simplicity. As opposed to just being 'less', banking needs to get rid of the unnecessary, without sacrificing delightful experiences. We emphasized on simplicity and connectivity to create a brand that ties in process, content, and other core applications together to provide a consistent and unified consumer experience.
The identity brings simplicity and clarity with an increased emphasis on the interlocking woven square and is optimized for use in digital contexts. As seen in the logo, this typifies the microscopic view of a weave of threads, much like the pattern of a woven cloth.
Africa Trust Capital presented us with a problem of limited Brand exposure in the Ghanaian Market. From our research, we gathered this was mainly due to the loss of trust in Microfinance companies in Ghana. The rampant closures and bankruptcies of these types of financial institutions in the country had damaged the relationship between the Microfinance industry and its consumers. Marque Qliniq sort out to build a campaign that aimed at rebuilding the bond between African Trust and its Customers whilst expanding its brand exposure. We Achieved this by making these three values (Strength, Confidence and Trust) a core mandate of our campaign for African Trust Capital. We extended these three values to create a coherence look and voice to African Trust products, services and experiences. The campaign provided a depiction of how customers can put their blinded trust and confidence in African Trust to lead them to their financial goals.
